The Difference Between "Good" and "Elite" Isn't Physical.
When the skills are equal, the MINDSET is the separator.
Mental Resilience Training for Competitive Youth Athletes. Forged by First Responder Tactics.
Talent is common. Composure is rare.
Give your athlete the tools to DOMINATE when the heart turns up and the competition starts to crack.
The Reality: Everyone at this level has a skills coach, everyone has the gear. Physical talent is no longer enough to stand out.
The Separator: What separates the "good" from the "elite" isn't their shot-it's their ability to execute when the heat turns up.
The Edge: While their peers freeze or spiral under pressure, your athlete will stay calm, focused, and lethal.
Start Your Athlete's Mental Upgrade Right Now.
Mastering Tactical Mindset Training is a process, but you don't have to wait to see results.
Consider this protocol your first piece of gear—FREE.
We want to prove that this system works.
So, before the Academy opens, please
accept this guide as a goodwill tool
to immediately fix the hardest 20 minutes in youth sports: The Car Ride Home.
GET THE FREE "CAR RIDE HOME" PROTOCOL NOW
Lance Matthews
Founder & Head Performance Coach
Current Firefighter
Former Canadian Military & Grade 7-8 Basketball Coach
I’ve spent a career mastering the art of
high-stakes decision-making.
Now, I’m translating those battlefield
and fireground tactics into a
language youth athletes can understand.
My mission is simple: To provide athletes
with the mental toolkit I never had, so
they can make the jump to the
next level and find the best version
of themselves.
Mental resilience isn't a
conversation—it’s a muscle.
Through tactical drills we build the specific mental frameworks they need to stop fearing mistakes, silence the panic, and execute when the heat is on.
Lance Matthews
Founder & Head Performance Coach
Current Firefighter
Former Canadian Military & Grade 7-8 Basketball Coach
I’ve spent a career mastering the art of high-stakes decision-making.
Now, I’m translating those battlefield and fireground tactics into a
language youth athletes can understand.
My mission is simple: To provide athletes with the mental toolkit I never had, so they can make the jump to the next level and find the best version of themselves.
Mental resilience isn't a
conversation—it’s a muscle.
Through tactical drills we build the specific mental frameworks they need to stop fearing mistakes, silence the panic, and execute when the heat is on.